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| Apple Is Changing Its Design Game Big Time, and Tim Cook’s Taking the Wheel. |
Apple's about to shake things up in a major way, especially when it comes to how they design their products. Starting later this year, the design team won’t be reporting to the Chief Operating Officer anymore. Instead, they’ll be reporting straight to the big boss himself — Tim Cook. This is probably the biggest shift inside Apple since legendary designer Jony Ive left the company.
So here’s what’s really going on. Jeff Williams, Apple’s current COO who has been overseeing the design team, is getting ready to retire. And once he steps down, Apple’s internal structure is getting a makeover. From that point on, design decisions will go directly through Tim Cook, meaning he’s going to have a much more hands-on role in shaping how Apple’s products look and feel.
Now, this shift isn’t happening out of nowhere. It lines up perfectly with Apple’s new push to roll out a fresh design language across all their devices. They’re calling it Liquid Glass — and yes, it sounds as sleek as it looks. It’s already being tested on iPhones, iPads, Macs, and probably everything else Apple has in the pipeline.
So what is Liquid Glass all about? Basically, it’s a brand-new UI design with transparent, glass-like visuals and super smooth animations. According to Alan Dye, Apple’s VP of interface design, it combines the optical clarity of glass with the kind of fluidity only Apple can pull off. In simple terms, Apple wants your screens to look like they’re made of magic.
And get this — Liquid Glass isn’t just for the software. Rumor has it that Apple’s 2027 iPhone, the one celebrating the 20th anniversary of the first iPhone, will take this whole glass concept to the next level. We’re talking curved glass edges, ultra-thin bezels, and a futuristic look that might actually make your current phone feel ancient.
Bloomberg also mentioned that this new design philosophy might go beyond the classic iPhone. Apple’s working on all sorts of experimental devices — foldable iPhones, ultra-slim iPhone Air models, and even smart displays or glasses. All of these could carry the same Liquid Glass aesthetic, which makes the future of Apple products sound seriously exciting.
But let’s rewind for a second. All these changes really started after Jony Ive exited Apple. Back then, his replacements — Alan Dye and Evans Hankey — were reporting to Jeff Williams. Then Hankey left Apple for OpenAI, which triggered even more internal shifts. That’s when Apple started rethinking how their design team should operate moving forward.
So what does this mean for you as a user? It means Apple is leveling up. They’re clearly betting big on design again, making sure every product not only looks stunning but also works beautifully. With Tim Cook now directly involved, the vision for Apple’s future products could be more unified, innovative, and bold.
If you’re an Apple fan or even just curious about where tech is heading, keep your eyes on what’s coming next. That transparent, ultra-sleek iPhone you’ve always dreamed about? It might just be around the corner.